Course Offerings
Students will take each of the two courses offered on the program. Courses will be co-taught by UA and USC faculty with UA and USC students collaborating in both courses (6 hours):
University of Alabama Students register for:
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APR 426: International Public Relations (Huffaker) AND
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APR 490: Social Media Analytics for Tourism Marketing (Huffaker)
University of South Carolina students register for:
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JOUR 518: Brand Communication in the Caribbean (Hayes) AND
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JOUR 596: Social Media Analytics for Tourism Marketing (Hayes)
APR 426: International
Public Relations/ JOUR 518: Brand Communication in the Caribbean
Lead Instructor: Mr. Randall Huffaker
APR 426/JOUR 518 will teach students the role of advertising and public relations in the Caribbean and other countries, in different contexts, and at the local, regional, national, and international level.
Working on a local Sint Maarten client, students will develop an integrated advertising and public relations plan allowing the client to reach the global, culturally diverse audiences that visit Sint Maarten.
APR 490: Social Media Analytics for Tourism Marketing/ JOUR 596: Social Media Analytics for Tourism Marketing
Lead Instructor: Dr. Jameson Hayes
APR 490/JOUR 596 will train students to use social media analytics alongside traditional word-of-mouth and partnerships to develop actionable insights for advertising and public relations campaigns in the unique Caribbean tourism environment.
Working on a local client brand, students will first gain expertise in social media analytics research. Next, students will apply their skills in developing social media marketing recommendations for the client.